The NBA x New Era City Series is an annual campaign. Designed to allow the athletes and fans to show their City Pride.
“I wanted monochrome and geomoetry to play a part in creating a super-stylised version of an abstract ‘everycity’. So a painted 3D mural for the athletes to stand amongst was created.NBA CITY SERIES is all about city pride, and fans repping along with your favourite athlete. Your City. Your Team. Your Pride.”