Husqvarna Case Film.
A scratch case film for Swedish brand, Husqvarna, suggesting a possible reframing of the brand. I was keen to explore how a more compelling parallel story could be told for Husqvarna, by landing it into territory which felt more human, cinematic and relatable and less domestic; in essence something that could transcend the marketing of gardening equipment.
I created a sub-brand for Husqvarna, which I entitled 'The Outsiders', where more interesting, esoteric and narrative campaigns could live. A place where the brand could stretch its legs and breathe a little.
The scratch-film below was created to showcase that sentiment.
