Ben Sherman launched a brand new division aimed at the higher fashion, more directional end of the market, to sit alongside their more core ‘Script’ range.
I named it PLECTRUM ( which is also known as a guitar pick ) to celebrate the 5 decades of affinity the brand enjoyed with British music culture.
The look of this collection had to appear markedly different to the other ranges. I wanted a clean look in-line with a new global rebrand.
I chose an off-white Tyvek paper, which is ‘un-rippable’. The button was a nod to our button-down shirt foundations.
The package extended across hang-tags, woven labels, printed material and POS.